After honing her skills with acclaimed agencies and some of the world’s biggest brands, Jodi came to a realization: when it comes to competitive advantage, a company’s brand is its most valuable strategic asset. As founder of DRIVE, a strategic brand agency, she helps clients dig deep into their core values and purpose, then live and breathe them in new and engaging ways that resonate with like-minded customers.

Jodi has long been a supporter of women-owned businesses (colleagues and clients alike), and that’s part of what drew her to Addwomxn. “I believe all aspects of diversity (gender, race, sexual orientation, culture, etc.) help us communicate better with one another and create better solutions for both our work and the world,” she says.

As a seasoned strategist, acclaimed creative director and accomplished designer, Jodi’s work has been recognized both nationally and internationally by the industry’s top organizations, including GRAPHIS, AIGA, PRINT, HOW, Graphic Design USA, The Davey Awards, as well as featured in popular design and branding books. 

Passionate about giving back to the design community, she’s served on various AIGA Minnesota committees and their board. Through Minneapolis MadWomen, she’s also spent the past three years mentoring other women within the Twin Cities advertising community, and co-chairs a Twin Cities networking group for women in marketing/communications. In addition, she donates design and marketing services to local youth sports organizations. 

During her free time, she loves spending time with family and friends, being team photographer/videographer for her kids’ sports teams, binge watching a strangely eclectic range of TV shows and finding new intercontinental cooking recipes.