Advancing creativity & diversity.

AddWomxn Team

We are AddWomxn – a creative consultancy intent on transforming the agency experience.

We are an inclusive community of racially diverse women who are passionate about DEI. We believe that a diverse agency thinks more strategically and works more effectively. Simply, our team reflects your increasingly diverse audience. And our creative solutions align with that audience on a deeper level.

we are a

different kind of agency

face the facts

Creative Execution

91% of women believe advertisers don’t understand them.

She-conomy, “Marketing to Women Quick Facts”

Female Leadership

Only 29% of creative directors are female.

3% Movement

Creative Solopreneurs

18% of designers surveyed are self-employed.

AIGA Eye on Design “Design Census” 2019

Racial Diversity

Only 16.2% of designers surveyed identified as BIPOC.

Only 3% of designers across all industries are Black.

AIGA Eye on Design “Design Census” 2019

Gender Diversity

15% of designers identify as LGBTQIA+

AIGA Eye on Design “Design Census” 2019

Job Satisfaction

Only 16% of creative women at ad agencies are “very satisfied” with their job.

What Women Want, Results from 3% Community Survey, 2016

Gender Discrimination

25% of creative women surveyed have experienced gender discrimination.

What Women Want, Results from 3% Community Survey, 2016

Sexual Harassment

54% of ad women have been subjected to unwanted sexual attention.

ElephantOnMadAve.com, The 3% Movement, 2015

Toxic Culture

91% of women in advertising have been subjected to demeaning comments from male colleagues.

ElephantOnMadAve.com, The 3% Movement, 2015

Unfair Pay

60% of ad women believe they are less well compensated than their male peers.

ElephantOnMadAve.com, The 3% Movement, 2015

Working Moms

49% of moms said being a parent negatively impacted their career.

ElephantOnMadAve.com, The 3% Movement, 2015

Pay Inequality

Compared to every $1.00 white men make,
Asian women make $ 0.95
White women make $ 0.82
Black women make $ 0.77
Hispanic, Pacific Islander women make $0.76
American Indian women make $0.69

Solopreneur Challenges

Isolation, loneliness, self-doubt, and networking are major barriers to solopreneuring.

We are a different kind of agency – a creative firm focused on realizing a new way of working.

We are a team of strategic creatives, each of whom is highly experienced and deeply vetted. As we welcome unique perspectives and nurture cultural understanding, we also prioritize diversity, equity, and inclusion as an impassioned through-line in every single project and deliverable. Because divergent thinking drives meaning in our work and value for our clients.

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We honor

the humanity of every person we touch.

We are intentional

about attracting both members and clients who advance diversity and inclusivity.

We celebrate

all women, non-binary and trans people.
And all male allies who believe in our cause.

We are the change.

We are women creatives.

We honor cultural diversity.

We build great brands.

gain the lead

Learn how our approach delivers the performance outcomes you expect.