Chaz Sandifer is confident, connected, and high energy. In 2012, amidst a personally significant transition she reinvented herself, leaning into health and wellness. It’s when her business, theNEWmpls, was born. A decade later, as a Black woman notably first in several roles, she continues to lead, innovate and represent her community in empowered ways.

Addwomxn caught Chaz in an enlightening virtual session to dive into her story from her Minnesota roots to her thriving business and the many initiatives she’s deeply vested in. From that conversation, we bring you a little of ou...

Audra Robinson’s career spans from marketing and events for a mall, to multi-cultural marketing for a  prominent Fortune 500 retailer, to retail marketing strategies for a premier biopharmaceutical company. Brilliantly navigating through it all as a Black woman, she’s been aware and asking questions. Questions that  she’s now boldly answering with the creation of a self-care product line for young Black girls: Rocky Robinson.  Addwomxn recently had the opportunity to ...

The mood was celebratory and filled with curiosity about Addwomxn at our launch party September 23 at ModernWell. And we were more than happy to welcome in the community of women that attended, several of whom we’d built relationships with only virtually until this event. Oversized joyous balloons, signage to share creative industry stats and pique curiosity, and clever individual charcuterie cups by Nosh & Gather set the stage for in-person conversation. It felt great to gather!

Connecting Through Affinity

Early in the evening company founder Renita shared all that is Addwomxn -- from its decade-long incubation as a wild idea to its fru...

Women are at the heart and soul of this new venture called Addwomxn. We are excellent communicators when we come together to nurture and empower each other. Our hope is that someday Addwomxn will be obsolete (or rather, Xtinct) because a mindset of abundance – in the workplace, in our communities – has affected change. Already as Addwomxn, people immersive in all cultures have seen us. Something transformative happens when we receive kind, contextual and educational feedback from others (thank you, The Coven, Addwomxn Ally, we see you). We listen, become more informed through conversations, remain uncomfortable as needed, and explore. Th...

A women-centric creative collaborative is popping up in the Twin Cities. Under its umbrella, creativity and diversity can flourish in the spirit of honoring humanity and nurturing entrepreneurship and creative talent. It’s called Addwomxn.   The Name Addwomxn has evoked many responses as its founder Renita Faye of Affina Design and board members Janice Stanford, Flygirl Creative; Aaron King, Perceptiv; and Jen Gilhoi, Sparktrack, have been sharing it and spelling it in conversation since early 2021 (nope, no space in between words; and yes, with an “x”!). For some, hearing the name opened the doors of the Madison Avenue ad agency Sterling Cooper Draper Pryce...