healthcare branding

Emerging Therapy Solutions

case study: launching healthcare’s next frontier

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OBJECTIVE

In 2018, Emerging Therapy Solutions (ETS) was founded with a focus on managing risks associated with high-cost therapies for rare conditions. However, in 2020, after merging with Lifetrac, ETS underwent a significant transformation. The merger necessitated a strategic relaunch of their brand to reflect their expanded expertise and comprehensive suite of services.

STRATEGY

Addwomxn worked hand-in-hand with ETS to assist in its brand launch, bringing its identity system to life, creating marketing templates and materials, and launching its website. Additionally, Addwomxn collaborated closely with the marketing and sales team at ETS to develop an internal naming system, providing a framework for selling its products.

OUTCOME

From their online portal to their tradeshow graphics and beyond, Addwomxn has ensured a cohesive identity system and healthcare branding strategy that is ripe for bringing ETS’s complex products and services to market. As a result of this partnership, ETS has seen increased visibility, consistency, and effectiveness in their branding efforts. ETS continues to partner with Addwomxn today, further solidifying the success of their collaboration.

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Emerging Therapy Solutions healthcare branding

Providing transformative treatments with the potential to profoundly impact lives for the better.

Emerging Therapy Solutions® (ETS) specialize in delivering vital insights, expert data analysis, and comprehensive support tailored to meet the unique needs of payers navigating the complex landscape of treating rare and complex medical conditions.In an era of rapid scientific advancements driving the development of revolutionary therapies, ETS recognize the urgency of identifying potential risks to enable proactive planning and pricing strategies for catastrophic claims. Count on us to empower you with the tools and expertise needed to stay ahead, offering tailored coverage and pricing solutions that ensure patients have access to the specialized, life-changing therapies they require.

 Deliverables:

•. Brand materials audit

•  Brand launch

•  Website

•  Capabilities decks

•  Internal naming system

•  Marketing pieces

•  Print materials

•  E-templates

•  Digital marketing

•  Portal design

•  Tradeshow graphics

•  Event and sponsor graphics

•  White papers

•  UX Design

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