medical content strategy.
medical content strategy.
case study: making waves with a new brand
Embarking on a transformative journey, Altruix emerges as a beacon of innovation in the pharmaceutical landscape. Born from the union of three distinguished long-term care and specialty pharmacies, Altruix now extends its healing touch to over 24,000 patients spanning across 23 states. As Altruix meticulously crafted its visual identity, it wasn’t merely about aesthetics; it was about forging a unified entity pulsating with purpose and fortified by unwavering values. This is the evolution of Altruix – where transformation meets compassion, redefining the very essence of pharmacy care.
With a name and logo established, Altruix turned to Addwomxn for their expertise in crafting a dynamic identity system and strategic medical content approach. The goal? To seamlessly reflect the values and vision of the newly-formed company while ensuring adaptability and coherence.
Addwomxn answered the call by devising an identity system centered around a distinctive graphic wave, offering both consistency and flexibility. Through a carefully curated color palette, the system not only delineated business focus areas but also navigated therapeutic categories, providing a unified yet versatile framework for Altruix’s evolving journey.
With a cohesive identity system now firmly established, Altruix is equipped to maintain a consistent visual presence across its diverse marketing materials and medical content strategies, crucial for an organization in a phase of continuous expansion.
One of their C-level executives recently praised the marketing team, noting, ‘We’ve achieved a polished, professional image that rivals Fortune 500 companies, showcasing our commitment to excellence.’ This recognition underscores the tangible impact of Altruix’s strategic branding efforts and their alignment with the company’s growth trajectory.
Altruix gives behavioral health and intellectual and developmental dis- ability providers the peace of mind that only a high-touch pharmacy with the latest technology can provide. Altruix personalizes care to help each individual achieve their health goals and improve their quality of life. Altruix helps people stay out of the hospital and emergency department, reducing the need for costly interventions. Altruix gives individuals and their care teams peace of mind by ensuring each person has the right medication at the right dose at the right time.
• Brand identity
• Identity system
• Brand guidelines
• Print materials
• Website direction
• Visual guidance
• Business branding
• Social media
• Tradeshow displays
• Print design materials
• Presentation material
• E-templates material
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