If Renita can dream it, she can make it happen. And big things are happening every day at Addwomxn. Because we have big goals, like making the world a more equitable place. And doing exceptional creative work on behalf of our cherished clients — clients who also value diversity and equity.

As the inspiration behind the Addwomxn concept, Renita brings the best-of-the-best women creatives together. She serves as the founder and CEO of Addwomxn. Previously, Renita founded and ran a brand identity firm focused on marketing to women, Affina, for 20 years. For decades Renita has been plowing forward and learning the rewards and challenges of entrepreneurship as she goes. One thing has become clear through the years: we must advance the role of women and girls in the world.

Renita spends her free time pursuing creative projects like painting with watercolors, playing the piano, and even knitting something useful. For a bit more adventure, she coaches girls’ fastpitch softball, volunteers at the Minnesota Institute of Arts, enjoys biking on local trails and practices yoga. She admires both Oprah Winfrey and Brené Brown for their profound leadership and inspirational curiosity. To say nothing of their unapologetically gutsy willingness to openly share who they truly are. And in moments of audacity, Renita imagines flying. Weightless. Exploring the vast sky, above the clouds. Finding the elusive answers.

How did the idea of Addwomxn come about? As this Addwomxn concept emerged in her mind’s eye in 2020, Renita realized she hadn’t worked with a Black designer since her first job out of design school in 1995. And she decided to do something about it. Inspired by her own history of being born on the Devil’s Lake Sioux Reservation — long story; ask her about it — Renita got to work. She reached out to her network and created a new way of working together. Addwomxn is the proud outcome of her inspiring vision.

Other Addwomxn Advisory Board Members: Aaron King | Jennifer Gilhoi | Janice Stanford  |  Audra Robinson